I want to introduce a TV commercial made by NIKE the company of sports merchandise. This CM advertises not especially one product but NIKE iphone application . The ad targeted at young men particularly range in age from the late teens to their twenties. A foreign soccer boy comes on to the ad. He got his new NIKE soccer spike and made a swift entry to the professional world. His around is full of famous soccer players. For example, Christiano Ronaldo, Fernando Torres and so on. They coaching his training and technique. The affirmation of the ad is simple.If you take the app, you can watch training video and teached by professional coach and you can get soccer technique. I think the commercial is very good. The dreams of many soccer boys is be a famous player in the future. And those children want to be taught soccer by famous player. According to this ad, it makes them feel like as if the dream come true. If I was before, I would think so.
Monday, November 19, 2012
＃11 TV commercial
Masanobu Yaji
I want to introduce a TV commercial made by NIKE the company of sports merchandise. This CM advertises not especially one product but NIKE iphone application . The ad targeted at young men particularly range in age from the late teens to their twenties. A foreign soccer boy comes on to the ad. He got his new NIKE soccer spike and made a swift entry to the professional world. His around is full of famous soccer players. For example, Christiano Ronaldo, Fernando Torres and so on. They coaching his training and technique. The affirmation of the ad is simple.If you take the app, you can watch training video and teached by professional coach and you can get soccer technique. I think the commercial is very good. The dreams of many soccer boys is be a famous player in the future. And those children want to be taught soccer by famous player. According to this ad, it makes them feel like as if the dream come true. If I was before, I would think so.
I want to introduce a TV commercial made by NIKE the company of sports merchandise. This CM advertises not especially one product but NIKE iphone application . The ad targeted at young men particularly range in age from the late teens to their twenties. A foreign soccer boy comes on to the ad. He got his new NIKE soccer spike and made a swift entry to the professional world. His around is full of famous soccer players. For example, Christiano Ronaldo, Fernando Torres and so on. They coaching his training and technique. The affirmation of the ad is simple.If you take the app, you can watch training video and teached by professional coach and you can get soccer technique. I think the commercial is very good. The dreams of many soccer boys is be a famous player in the future. And those children want to be taught soccer by famous player. According to this ad, it makes them feel like as if the dream come true. If I was before, I would think so.
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Is this ad advertising the shoes or the app? The effectiveness comes from the fast screen action - many different short shots of the camera. But I am not clear what it is selling - shoes or application. Is the app free?
ReplyDeleteI agree with your explanation though. But that means that young kids must have a smartphone - is it usual?
Ms. MacGregor
I couldn't understand this commercial without your explanation. I didn't know that there were some famous soccer players in this before.
ReplyDeleteI think this commercial is so excited. Because we can see a lot of famaous soccer player through this commercial.
ReplyDeleteI think this commercial is so magnificent!
ReplyDeleteYui Hirasawa